ABOUT ME
I am a builder at my core. In a landscape full of grand promises about "magic" technologies, I stay grounded in a simple truth: we work for people, not for wizards. My goal is to separate the signal from the noise, bridging the gap between ambitious creative vision and deep technical execution. I architect the intelligent systems that turn scattered data into collective intelligence, giving designers back the time and insight they need to create.As the Global Manager of Digital Innovations at UNS, I scale this philosophy to support over 450 designers globally. Leading a multidisciplinary team, I spearhead the development of bespoke tools - such as The Carbon Builder and AI strategies - that empower our teams to make Design-Driven Data Decisions. My role is to engineer a unified ecosystem where the firm's history becomes an accessible asset, ensuring that we don't just accumulate data, but synthesize it into wisdom.My path to leading global innovation began with building solutions from scratch. Before joining UNS, I founded MALAForma, a studio dedicated to collaborative parametric design. Later, at MOBIL Arquitectos, I established the DATA Lab to create workflow automation in high-pressure environments. These experiences gave me the freedom to experiment and the discipline to architect not just buildings, but the digital infrastructures that support them.This technical evolution is deeply rooted in a respect for the craft of architecture. My experience working with high-end, unique design studios like Cecilia Puga taught me the rigors of design excellence and the weight of every architectural decision. I understand the nuance of boutique design, and I carry that sensitivity into the digital realm. I don't just write code; I build tools that respect the craft and understand how designers think.My commitment to the future extends into academia as Studio Faculty at the Institute for Advanced Architecture of Catalonia (MaCAD). Leading "The Vertical Machine" studio, I guide the next generation to treat data as a fundamental building material. Whether teaching or advising leadership, my mission remains the same: to be a partner in the design process, clearing the path for architects to build spaces that truly serve people.